# Details ![nth-mock-up2.jpg](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518122300/lchzigxpgwjy4vgkxmgq.jpg) ![nth-mock-up.jpg](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518122347/giyqdnmprzqc3pysldew.jpg) [Image Source](https://graphicburger.com/branding-identity-mockup-vol-8/) This is my proposal for the Nth Society logo task from @personz in Utopian.io. ## Idea I followed the guidelines with the superscript **th** and I tried to stick to the square format as much as possible. The visual system has two components: + logo with complete name + Icon, a synthesized, memorable symbol that can be used separately when the name gains enough recognition ## Design Criteria For this logo I wanted to evoke: + Highly Legible + Young & + Fresh I decided to use a sharp geometric sans serif font instead of the more classic serif types. ![logo-screen-shot1.jpg](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518064231/qntjibw54azudesij1xt.jpg) ## Playing with type I did an exploration of the composition of the **Nth** until I found certain balance. ![process.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518064322/dpzpsh5js3jk8qd0jewt.png) I added some elements to help with the square proportion. The thick lines give the sense of blocks that signify balance, stability, and construction, which relates to the idea behind the game: > "building your own life in the material and social sense". @personz ## Logo refinement For the logo construction I took into account the optical balance of the horizontal bars, making the top one (under the **th**) a bit thinner, this way, both appear to have the same thickness. The logo construction is defined around an element "x" that helps to balance the spacing of elements. ![grid-logo-screen-shot3.jpg](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518064503/kbdyykzobbv6sohjcrlp.jpg) ![logo-construction.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518064522/iyx11zkfkja4pnj3x79a.png) ## Color Selection I explored bright, saturated colors that felt young and fresh and decided the bright green next to the black and white made a strong statement for a game brand. ![color-exploration.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518064708/crkrze5yilku1obarouo.png) My final selection was the logo with the green bar because I felt the green made the whole logo feel lighter and dynamis. I also felt the colored bar provided a connection between the logo and the simplified symbol that would become the icon. ![nth-final.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518065031/vyr8wstx9bdmydjmmtes.png) ## Icon version The icon is ideal to be used as a favicon and app icon either green or white. ![favicon-icon.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518064753/xbuf1p68zimhtr9qrbws.png) ![nth-society-logo_icon.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518121292/aq5cw8azpxiyqvd1dw20.png) ## Technical Specs: Color and font The image below is self-explanatory, but I chose a classic sans serif type: Futura in it's Medium weight. Futura is characterized by its sharp angles in the N, M and A. This quality fit perfectly for the creation of the icon. ![logo-specs.png](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518123683/ljvs0libfdcosbbkwytl.png) At this point my process looked like this: ![grid-logo-screen-shot6.jpg](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518065197/lomxzucuc6xvdwjp7fzy.jpg) Maybe a bit closer ![grid-logo-screen-shot5.jpg](https://res.cloudinary.com/hpiynhbhq/image/upload/v1518065431/xkneoann9el7iizwrqzk.jpg) The final step was to create a mock-up in a photo editor to show how the visual system could be applied in different materials and objects, shown at the beginning of the post. I thought this was an interesting challenge and had a lot of fun with it. Thank you @personz for this opportunity. I am thinking of adding this project to my portfolio and might continue making more use cases for it.

This work is licensed under a Creative Commons Attribution 4.0 International License. ## Benefits / Improvements Having a visual identity is always an improvement for any team or company because it is like having a face to show to the public and represent the product "game" and the team; and is essential to build a following. Having two elements composing a visual identity provides a flexible system; it lets the company decide which of the elements will be used for each surface, material and object to get the best results, plus, it gives the sense of a more flexible and forward thinking team behind it. ## Tools I created the logo using Adobe Illustrator and the Mock-up image with Adobe Photoshop. ## Original files Files are up for grabs [here](https://drive.google.com/drive/folders/199OfKS2Ogf3EkiWDO867vKV-Or34A8Ed?usp=sharing) and all formats are scalable as vectors (.ai, .eps) The folder contains: + Logo 1000x1000px (Positive, Negative, Positive with Color and Negative with Color variations) + Icon (Green and White variation) in all formats ranging from Google Play Store size: 512x512px, to the small Favicon at 16x16px & + A Pdf with the process, logo variations, icon variations and construction grid Feel free to use as you wish! I hope you guys enjoyed seeing the process of this logo design. Maybe this was a bit formal and technical, but that is kinda my mindset when I work on these types of projects. If you have any questions let me know in the comments. I usually read and reply to all of them. Thank you for your time and for coming by to visit.

Posted on Utopian.io - Rewarding Open Source Contributors

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